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A Beginner’s Guide to PPC Advertising

PPC stands for pay-per-click PPC advertising, which means that you will only be charged when someone clicks on your ad and arrives at your website. This type of advertising is commonly used by startups, businesses that want to target specific demographics and big businesses with large marketing budgets. In this guide, we will walk you through how to set up your own PPC search campaign and make it work to grow your business online!

What Is PPC Advertising?

One of Google’s many advertising products is called pay-per-click (PPC) advertising. In simple terms, you pay every time someone clicks on your ad. The advertiser sets a maximum amount they are willing to pay for a click and when that price is exceeded by actual auction results, Google charges that maximum amount for each click received up to a pre-determined daily budget. 

The advertiser doesn’t pay anything if his ad is not clicked on at all; in fact, he only pays for quality traffic. An additional feature of PPC ads is conversion tracking which allows advertisers to track conversions with their websites and adjust bids accordingly.

The AdWords Interface

It may seem scary at first, but you’ll get used to it. You can’t set up campaigns in a minute, but that doesn’t mean you shouldn’t try it out. One of your goals here is just to familiarize yourself with Google AdWords and its interface so that you know what is possible down the road.

Setting Up An Account

Step one to getting started with paid search is setting up your account. The first step in setting up your account is selecting a Google AdWords campaign type. There are three campaign types that you can select

How To Create An Ad

There are two basic steps to creating a PPC ad: keyword research and writing your ad. Keyword research includes finding specific keywords that represent customers who want your product or service (also known as buyer keywords). It is best to narrow down your list of potential keywords by picking just one buyer keyword per group of related products or services, if possible. 

For example, if you sell multiple brands of outdoor clothing, focus on one type of clothing (such as winter jackets) when conducting your research. If you offer multiple types of consulting services, focus on just one type (executive recruiting) when researching buyer keywords.

Managing PPC Advertising Campaigns

Start by creating a Google AdWords account, which you can use to manage your campaigns across Google Search and Google Display Network. You’ll have to provide financial information before you can start using these services, but you won’t be charged until your ads are approved by Google. The approval process is usually pretty quick, though occasionally it may take a few days.

Understanding Quality Score & Other Factors Affecting Cost

There are many factors that can impact how much you’ll spend for your PPC ads. Quality Score is one of those factors, which is essentially a Google measurement of how relevant your ad appears to searchers and whether or not they’re likely to click on it. 

WHAT IS QUALITY SCORE PPC Advertising Prettywings Digital BLOG

If you have a low quality score, you’ll probably see your costs rise; if you have a high quality score, your costs will be lower. Another factor is maximum cost-per-click (CPC), which is Google’s limit on how much it’ll charge for certain keywords during particular ad auctions.

Optimizing PPC Ads & Landing Pages

Google Ads is a fast and inexpensive way to get your business in front of potential customers. This guide provides a quick overview of how Google Ads works, how you can optimize your account for success, and how you can run powerful ads from day one. You’ll learn about keyword bidding strategies, ad formats, ad creation best practices, landing page optimization tips, and more. 

While it’s written with Google Ads in mind (Google AdWords), most of these tips are applicable regardless of what platform you choose. Even if you don’t plan on buying paid search advertising now or in the future (you should), understanding how paid search works is an important skill that all entrepreneurs should have.

Pay Per Click Ads Examples

As you know that PPC advertising cost you only when someone clicks on your ad, Google charges a small fee every time someone clicks on your link and visits your site, as well as for a portion of time that person spends on your site (known as impressions). This can be great if you have something specific that people are looking for. 

For example, if you own an eyeglass store in Los Angeles and want more people to visit it, Google AdWords can help deliver interested customers to your door. However, if you’re selling snow boots during the Christmas season it may not be ideal because fewer people are searching for those types of products compared with others at that time of year.

Find PPC Ads Freelancer Online

No matter what type of product or service you are selling, most search engines make it possible for you to display text-based ads and/or banner ads alongside search results. Both types of ads allow you pay per click (PPC) in order to get more traffic to your website, which can lead directly into a sale. 

One way businesses advertise is by finding a PPC advertising freelancer who will create an ad campaign for them. Here I have listed some Industry’s best PPC advertisers with the lowest service charge.

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digitalsunilsah Sunil Kumar Sah

Sunil @digitalsunilsah is the founder of Prettywings Digital. He is a Digital Marketer, YouTuber  and Ecommerce Seller. He is very passionate digital entrepreneur who loves blogging on Online Marketing and eCommerce. Follow Sunil on Social Media:


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