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Tips For Writing SEO Optimized Articles in 2023

When writing SEO Optimized Articles, it’s important to include at least one primary and up to two secondary keyword phrases. You can then naturally optimize the article throughout the writing process.

You can also use HTML headers, Page structure, and Heading tags to further boost its search engine rankings.

Complete Guide to Writing SEO Optimized Articles

Listed below are some guidelines for writing SEO articles. Hopefully, you’ll find this information helpful! Creating an SEO article is easy once you know how to do it right.

Keywords to use in an SEO Optimized Article

In SEO articles, using keywords plays a significant role. Search engines will rank your website based on the keywords that you use.

This means that if your article is keyword optimized, it will appear on SERPs and on potential readers’ radar. You should make sure that your article contains the most important keywords for your niche. Here are some tips for writing an SEO article using keywords:

Include your primary keyword in the Title

This will be your main focus. Depending on the topic, you may use secondary keywords as well, which are variations of the primary keyword.

However, you cannot incorporate two or more keywords in one article. Focusing on the primary keyword will increase your ranking and your reader’s click-through rate. It’s best to use keywords in your headline and meta description, but you can include them in the body of the article too.

When using keywords in your SEO article, keep the density of them between 1-3%. The density of your keywords can vary according to the length of your article and the content.

Try to keep your keywords within a reasonable range, but never go overboard. Also, avoid keyword stuffing, over-insertion, and header tags. If you’re unsure of your keyword density, use a tool to help you calculate it.

Remember that keywords are important for organic traffic. They are the bridge between your content and search terms. If you want your website to rank on search engines, you should use relevant keywords that people type into their searches. 

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It is also important to focus on long-tail keywords because they have less competition than broad keywords. Just make sure not to abuse keywords by keyword stuffing or keyword stumbling. Google doesn’t like these tactics and you’ll have trouble if you don’t comply with its guidelines.

HTML Headers

Search Engine Optimization(SEO) is not just about making your page look great. It’s also about how well you use header tags. Header tags are used to signal search engines that a page contains important content. 

Without header tags, Google won’t know which content is most important and will provide searchers with relevant results. Header tags should also match the intent of your keywords. Without keywords, your page will be harder to understand and rank well for specific terms.

Your Header Tags should follow the theme of the content. These elements guide readers through your content, which will benefit both you and your readers. 

In addition, they make your page more accessible to mobile users and those with slow internet connections. To make header tags work for your site, you’ll have to make sure that each tag is used properly.

You can use the following methods to create SEO optimized HTML headers:

H1 and H2 Tags

First, make sure your header tags match the language of your target audience. While the H1 tag is easier to read for humans, it’s difficult to use it correctly for search engines.

Your H1 and H2 tags should reflect the language of your target audience. If they don’t, you may need to tweak your site’s code or create new header tags altogether. If your site’s content doesn’t fit your target audience’s language, then you’ll need to adapt your website’s header tags to make them more appealing to visitors.

Alt Tags

Adding Alt tags to your headers is another great way to increase your SEO. Putting an alt tag in your header can help you rank higher for relevant keywords. 

The reason is simple: Search engines are unable to read images and therefore have to rank your page based on the content within the headers.

This makes your content easier to understand for both users and search engines. If your header tags are optimized, your visitors will be happy you did.

Page Structure

Webpage URL

The URL of a webpage is one of the most important elements of a search engine optimized page. A URL can have as many as three words, or as few as three or four characters, depending on your preference. 

It should be concise, contain the key keywords, and look good on your page. Here are some tips to help you optimize the URL of your webpage. After you’ve optimized the URL of your webpage, you can use other strategies to increase the number of clicks your page receives.

Create Sitelinks

Sitelinks are links to other pages on your website that your visitors can click on. Google’s algorithm prioritizes sitelinks in search results. 

Using sitelinks will improve the visual hierarchy of your website and improve its click-through rate. Make sure to include these on every page, as they’re essential for your site’s success. In addition, use sitemaps, if you have them.

Internal Linking

Use internal linking within your website. Internal links show search engines how pages relate to one another. Adding internal links will also give Google an overall picture of your site, and can lead users to purchase products. 

Create Sitemaps

By creating a sitemap, you’ll be better able to manage your content and rank higher in search results. You can also make your site easy to navigate and understand for your visitors. All of this will help you boost your rankings on Google and your page’s overall ranking.

The sequential model is more prevalent when building individual web pages. It takes users step by step through a process. All Databox help articles were written with this model in mind. 

A matrix model is the oldest site structure on the Internet, and users navigate through it via internal links or a search bar. While it may be easy for humans to navigate through this structure, it is not as efficient for crawlers and will not help you achieve your goals.

Heading Tags

One of the most important elements of SEO optimized article is the use of header tags. These tags structure the list items in an article and highlight each one better for web crawlers. 

They are used by Google to create a bullet point list, and they can boost web traffic, rankings, and website conversions. Here are some tips on how to implement heading tags in your articles. 

Keep reading to find out more!

Also, try to use relevant keywords in your titles and heading tags.


The most important heading tag is H1, which must appear on each page of the article. The search engine weighs the H1 tag more than the other heading tags. 

Always place the most important keyword in the H1, and a lesser-important one in h2 or h3 if needed. Always keep the h1 tag close to the top of the page, since long h1 tags de-emphasize keywords.

For longer content, the H1 tag may extend up to H6. It is advisable to include title tags in SEO optimized artice up to H6, although H6 is the least important.


The H2: Heading tag is important for search engine optimization (SEO). Not only does it make navigation easier, but it helps the user experience as well. 

Search engine crawlers use heading tags to identify the topic of a page and determine its relevance. Furthermore, it helps the search engine to determine the hierarchy of content on the page, meaning that a high-quality article will have fewer bounce rates.

Including Relevant Research

To rank high on Google, authors of SEO optimized articles need to follow some basic rules. These rules include using certain formulations frequently and placing the keywords in the title and anchor links. 

In addition to keyword placement, articles should be written with varied vocabulary that adheres to the semantic field of the subject. 

Keywords are the most powerful element for increasing the search engine rankings of an article. The length of the title is also important so that Google can easily identify it and index it.

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digitalsunilsah Sunil Kumar Sah

Sunil @digitalsunilsah is the founder of Prettywings Digital. He is a Digital Marketer, YouTuber  and Ecommerce Seller. He is very passionate digital entrepreneur who loves blogging on Online Marketing and eCommerce. Follow Sunil on Social Media:


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