There are a lot of ways to do conversion optimization. Here’s what each one means:
CTA: Tell your visitors what they should do next with a strong call to action (CTA).
Conversion Funnel: A conversion funnel is a series of processes that someone must go through on your website in order to achieve your site’s primary purpose.
A/B Testing: It is a typical approach for determining whether or not conversion improvements have been made. Visitors are shown two (or more) versions of your website or landing page. The conversion rates of each variant are compared to find which is the most effective.
Multivariate Testing (MVT): It is a type of A/B testing in which numerous variables are tested at the same time.
Usability: It is a set of best practises and techniques for improving the usability or flow of your website. This often boosts conversions by reducing friction on your website.
Know Your Customer(KYC): Tools and practises that help you better understand your customers. It’s a lot easier to develop websites that convert a higher percentage of your visitors when you know your clients well.
User Monitoring: It is a type of tool that records users while they navigate your website. Provides extensive input on where people become stopped and where they truly want to go. It’s a fantastic resource for conversion-boosting suggestions.
Analytics: Thease are methods for calculating the number of visitors and users on a website. Improving conversion rates necessitates the use of measurement.
Heatmaps: Thease are a form of report that uses “hot” and “cold” colours to show where visitors click on a page. It’s a fantastic tool for coming up with conversion-boosting ideas.
Thease were some methods or strategies that you can use to get an actual picture of conversion rate on your website and analyse the areas to improve upon.