Yes, SEO keywords can be phrases, and in fact, using longer keyword phrases (also known as long-tail keywords) can be an effective SEO strategy.
Long-tail keywords are more specific and targeted than shorter keywords, and they are often used by people who are searching for more specific information or products. For example, “best running shoes for flat feet” is a longer, more specific keyword phrase than simply “running shoes.”
Using long-tail keywords in your website content can help you attract more targeted traffic, as well as improve your search engine rankings for those specific phrases. Additionally, long-tail keywords can be less competitive than shorter, more generic keywords, making it easier to rank for those phrases.
It’s important to note that when using long-tail keywords, it’s still important to maintain a natural and conversational tone in your content. Avoid overusing keywords, and focus on creating high-quality, informative content that provides value to your audience.